Preliminary Product Introduction Plans

Know what you are in for, before you get too deep. Interested in new product introduction? Confident that the market needs your product, but you don’t know what it will take to introduce it? Our team can provide an overview of what a product introduction would look like for your product.

In the Preliminary Product Introduction Plan you will receive:

Product positioning review
Competitive landscape with an evaluation of several direct competitors (for existing segments) and “Not-In-Kind” competitors from publicly available sources
Estimated technical plan based on competition. Total cost estimates and rough schedule overview for basic testing and certifications identified.
IBC code references and potential challenges for your offering
Sales cycle mapping with associated decision-maker and influencer roles identified
Rough costs of a 2-year marketing plan to build mind-share in the architectural community
Costs for sales training and support tools
Estimated overall investment timeline, break-even analysis and potential 10 year growth chart